Latest Posts
What Is Social Media Advertising?
Engagement with social media advertising is a vital part of a business strategy. It enables firms to leverage crucial customer resources, including network assets, persuasion capital, knowledge stores, and creativity. This, in turn, enables firms to create a competitive advantage. However, this strategy requires significant management commitment and organizational transformation. Here are some essential considerations…
The Future of Advertising and Living in the Media
The era of traditional media advertising is coming to an end, and we will soon see major changes in the way media corporations sell advertising. Leading media organizations are already investing in interactive ad inventory, experimenting with new ad targeting strategies, and reorganizing their businesses to better serve their customers’ requirements. Advertising is playing a…
Brands’ Multi-Platform Social Media Strategy
The impact of emotion on audience responses to brand advertisements and the repercussions on various social and personal platforms are both covered in this article. The multi-platform social media strategy for brands is also covered. This article is an excellent resource for companies looking to understand more about how effective social media is as a…
How the Automotive Industry is Changing Due to the EV Revolution
According to Dennis Haggerty, the EV revolution has already changed the automotive industry. Toyota and GM are already in the game. For example, Honda and Sony have formed a joint venture to build battery electric vehicles. The first EV from the joint venture will hit the streets in 2025. Honda and GM are also collaborating…
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Dennis Haggerty 